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What are Picfair Themes?

Picfair Themes are pre-built designs for your Picfair Store's look and layout.

When you sign up for a Picfair Store, you get a selection of stunning, pre-built Themes to choose from to start building your store and showcasing your images.

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Each Picfair Theme has been created specifically with your images in mind. We’ve put together a theme to suit whatever type of images you take, whether that’s landscape, portrait, travel, macro, or fine art. Or, even if the subject of your photography is just anything that catches your eye, we have a Picfair Theme to suit and made to match a range of aesthetics.

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Simply put, we want you to have a Picfair Store where we know your pictures will look fabulous–a store that you’re genuinely proud of and passionate about as a home for your photography.

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Who designed Picfair Themes?

Our resident photography experts here at Picfair, who collectively have decades of experience working with image makers, have designed each theme with both photography and contemporary web design in mind.

Picfair Themes have been designed based on specific colour sets, layouts and fonts that we know will make your images look beautiful within each setting.

We’ve worked hard to get the Picfair Themes looking great for you, so all you need to do is upload your pictures, arrange them how you like them on your store, and add your own customisations (should you want to!), and you’re good to go!

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Also, all Picfair Themes have been put together with your visitors and customers in mind, too. We want them to have an enjoyable experience browsing your Picfair Store, and to give them the wow factor when viewing your work.

A beautiful store setting will ultimately help you bring in more repeat visitors, customers, and more revenue to your photography practice.

We’ve engineered Picfair Themes so your visitors and customers have the best experience possible on your Picfair Store!

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Customization options

Once you’ve initially set your store up and uploaded some images, you might want to start customising your Picfair Store even more; Picfair Themes allow for that, too!

You can change how your photos are laid out: rows, squares or full screen. Or, you could even add a welcome page or customise your branding, such as by adding your logo and watermark. You can do all this and more with Picfair Themes. Learn more about customisations with our feature guides.

You also have the option to display albums of your images in your store too, regardless of which theme you choose, and we highly recommend sorting your photos into albums for many reasons. Read more about albums here.

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Below you’ll see a brief overview of each Picfair Theme along with some visuals.

Click on example screenshot and any of the links below to see more detailed overview of each Picfair Theme and some ideas of what types of images work with each.

We’ve loved putting these themes together for you, and we’re sure you’ll love them just as much, too; we genuinely can’t wait to see what you do with them!

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List of Picfair Themes (in more detail below):

1 Light Theme
2 Dark Theme
3 Retro Theme
4 Natural Theme
5 Minimal Theme
6 Mono Theme
7 Bold Theme
8 Pastel Theme
9 Earthy Theme
10 Future Theme
11 Scrapbook Theme
12 Mosaic Theme
13 New Generation Film Theme
14 Fog Theme
15 Folklore Theme

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Light and dark fully-customizable themes

Our Light and Dark base themes are ideal for building your Picfair Store from the ground up. With these Picfair Themes, you can have complete control over the look and feel of your Picfair Store:
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1 The Light Theme

It’s a classic design of black text against a white background, with images set to display in rows and their original ratio.
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No matter your images' style, they’ll fit beautifully with this theme! With the Light Theme, we encourage you to try out the customisation options and the range of additional features available (such as uploading your own logo, custom watermark, and welcome splash page) so that it’s personalised and your store really stands out.

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Learn more about Picfair’s Light Theme.

Note:
‍The Light Theme is the default theme your store will automatically be set up with, when you first sign up to Picfair and upload your images.

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2 The Dark Theme

The Dark Theme is the reverse of the Light Theme - a black background against white text. Again, you’ll find that the dark theme will suit almost all types of images in one way or another. However, the Dark Theme also lends itself well to black-and-white photos, night photography, and street photography.

We also encourage you to use the range of additional features available to personalise your store and try out your own layout customisations (such as image display and spacing) with this theme. You can treat the Dark Theme as a base and build it up to create a beautifully personalised store.

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Learn more about Picfair’s Dark Theme.

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Pre-built Picfair Themes with a set design

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Below, you’ll see our pre-built, pre-designed themes, which we’ve put together based on the team’s years of photographic expertise and what we know will make your images look fabulous. These pre-made themes are ideal for those photographers who want a beautiful store layout set and ready to go, where you don’t have to worry about tricky colour combinations or choosing the perfect font or layout.

However, it’s worth remembering that with these store themes, you still have the option to add your own customisations to them too. Choose how your images are displayed (full screen, squares, rows), how much spacing you want to put between each photo and other customisations such as adding your own welcome page and watermark. We encourage you to experiment with the different themes and see which one you like the best; it’s all part of the creative process.

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3 The Retro Theme

Based on the timeless charm of 35mm film, our Retro Theme employs a warm palette of red-on-yellow hues, transporting you to the era of film canisters, disposable cameras, and tangible photo prints, where the rounded corner display and a drop shadow for each image additionally hints to that nostalgic touch.

Whether you're showcasing authentic film scans, 35mm-styled photos, or anything with subdued tones and a hint of retro allure, this theme is the perfect choice.
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Click through to see previews and explore Picfair's Retro Theme!

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4 The Natural Theme

Refreshing green tones blend seamlessly with a pristine white background with our Natural Theme, providing the perfect match for awe-inspiring landscape, coastal, and nature photography. The layout also lends itself beautifully to natural-looking portraits or even event photography, a favoured choice among photographers with Picfair Stores.

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Click through to see previews and explore the Natural Theme!

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5 The Minimal Theme

Crisp and pristine, the Minimal Theme adopts a contemporary blue-on-grey colour scheme that compliments a wide range of photographic styles. This theme is ideal for a crisp layout where your images take centre stage. This theme also seamlessly adapts to various photographic genres and subjects, making it the perfect fit for photographers who capture images across a diverse range of subjects or, for example, focus primarily on holiday and travel photography (something that naturally covers a range of different image subjects).

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Click through to see previews and explore the Minimal Theme!

6 The Mono Theme

Showcasing subdued greys, a minimalist font, and a prominent full-frame image display, our Mono Theme provides an ideal space for classic black-and-white reportage, street, and architecture photography. However, it’s also worth experimenting with various images beyond these genres, as this theme is adaptable to multiple subjects.

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Click through to see previews and explore the Mono Theme!

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7 The Bold Theme

The Bold Theme offers a lively burst of colour, making it the ideal home for equally striking photos. It's a must-have for photography that showcases high-contrast and vivid colours, such as street scenes, images with deep blue skies, colourful travel photography, and abstract work. Experiment, and see how your pictures come to life in this dynamic setting! The theme also features a stylised rounded corner display, complementing the font across the store theme.

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Click through to see previews and explore the Bold Theme!

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8 The Pastel Theme

The Pastel Theme is gentle and understated, featuring a colour palette dominated by soft pinks and reds. The theme particularly complements sunrise and sunset photography (highly popular with many Picfair photographers), macro shots, fine art photography, portraits, and painterly natural scenes.

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Click through to learn more and explore the Pastel Theme!

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9 The Earthy Theme

Our Earthy Theme features inviting natural tones that seamlessly complement interior, landscape, commercial and lifestyle images, infusing your visuals with a charming, pastoral aesthetic. Give your pictures a test run in this stunning theme; you won’t be disappointed!

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Click through to learn more and explore the Earthy Theme!

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10 The Future Theme

Highlighted by vibrant, neon-inspired borders around each image and an eye-catching futuristic font (with a touch of retro-futurism). This theme is perfect for urban landscapes and nighttime street photography, especially those with neon lights and a Blade Runner-esque aesthetic

However, it's also a highly experimental theme, which invites you to explore its potential with various image types—no telling where your creativity might lead!

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Editor’s tip: With its hints towards retro-futurism, you could try the Future Theme with filmic images, such as 35mm scans or images styled with vintage features.

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Click through to learn more and explore the Future Theme!

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11 The Scrapbook Theme

The Scrapbook Theme is perfect for displaying your photo memories like your holiday snaps, your favourite shots spanning the years, or highlights from your camera roll. This Picfair Theme has been designed to be a warm, nostalgic and homely place to showcase your photography.

Each photo displayed is framed with a traditional 'photographic style' border with a wider bottom edge. This border is reminiscent of classic fine art prints and Polaroid cameras, to add a timeless and authentic photographic touch to your images.

This Picfair Theme also includes a typewriter-style font and a warm background, intended to mimic the feel of a physical scrapbook or photo album.

Learn more with our in-depth guide on the Scrapbook Theme.

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12 The Mosaic Theme

The Mosaic Theme features a snug tile image display format where your photos sit tightly together, and creates a dynamic grid display. This layout style is a favourite among professional photographers, and is excellent for showcasing photo series or images from specific photographic genres together, such as landscapes or street photography.

The clean, compact presentation is visually striking and perfect for providing a brilliant first impression for your Picfair Store visitors.

Learn more with our in-depth guide on the Mosaic Theme.

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13 The New-Generation Film Theme

With a grainy, film-like background and stylish rounded corners, the New-Generation Film Theme is perfect for photographers who love the film aesthetic but want a modern twist for their Picfair Store. Subtle drop shadows on images enhance the filmic effect.

This Picfair Theme is ideal for film photographers who want a contemporary aesthetic for their Picfair Store. The layout is clean and fresh, and the font adds a cinematic touch, drawing inspiration from classic film cameras.

Learn more with our in-depth guide on the New Generation Film Theme.

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14 The Fog Theme

The Fog Theme features a sleek, minimal design that works well with any type of photography. This Picfair Theme is inspired by broadsheet newspapers and traditional photo archives. It features a greyscale colour palette, a bold editorial typeface and a subtle grain effect for the background.

While a greyscale palette is often associated solely with black-and-white photography, this Picfair Theme has been designed so that colour and monochrome (black-and-white) images look equally stunning.

Learn more with our in-depth guide on the Fog Theme.

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15 The Folklore Theme

Drawing from the world of myths and legends, the Folklore Theme features a deep red and black gradient background with a gothic, medieval-style font. It's been designed to emulate a dark, almost supernatural vibe, perfect for photographers exploring eerie landscapes, urbex, night scenes, or spooky aesthetics within their work.

While it’s a natural fit for Halloween, this Picfair Theme works year-round if you’re after a perpetually haunting, mystical look for your Picfair Store.

Learn more with our in-depth guide on the Folklore Theme.

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Setting up a Picfair Theme for your Store

Once you've taken a look at all the Picfair Themes available, it's time to choose one for your Picfair Store, and we have a dedicated guide to show you exactly how...

Go to: How to set up your Picfair Theme.