The Folklore Theme uses a deep red and black gradient background with a medieval-style font to give your Picfair Store a mystical look. The perfect choice for image makers drawn to dark aesthetics and weird subjects.
Folklore Theme live example store:
See our example Picfair Store to get a realtime view of the Folklore Theme in action (opens in new tab).
Introduction
Considering which Picfair Theme to choose for your Picfair Store? Look at our in-depth dive into the Folklore Theme below to help you decide if this one is right for you, along with some top tips on the types and genres of photography this Picfair Theme suits in particular.
Want to see what other Picfair Themes were introduced with this latest release? Take a look at our dedicated guide on the new Picfair Themes released October 2024. Or, see our Ultimate Guide to Picfair Themes for a general overview of everything Themes-related!
What is the design of the Folklore Theme all about?
Inspired by Middle England's haunting myths and legends, the Folklore Theme gives your Picfair Store visitors a view into the world of weird.
The deep red and black gradient background, paired with a gothic, medieval-style font, sets a tone reminiscent of ancient tales and folklore. This dark aesthetic is perfect for photographers focusing on eerie landscapes, urban exploration (urbex), nightscapes, or any work with an unusual, or ethereal twist.
Though it's ideal for the Halloween season, the Folklore Theme can be used by anyone looking to evoke that eerie, mystical mood in their Picfair Store year-round. Many photographers who explore dark, moody styles will find this Picfair Theme complements their artistic vision perfectly and allows their work to stand out in a uniquely atmospheric setting.
Why choose the Folklore Theme for your Picfair Store?
For images with dark aesthetics, or photos that convey a moody atmosphere, that can be hard to read when the image is displayed on screen against a plain or white backdrop.
That’s why we’ve developed the Folklore Theme. It’s ideal for those types of images and amplifies the atmosphere in your photos, and connect with the viewer. So, if you’re an image maker of unusual, weird, dark, and spooky shots, this Picfair Theme has been designed with you in mind.
If your images include a great deal of contextual information, or feature storytelling aspects along with their dark aesthetic - this design can help draw your audience into what's behind your photos, and allow them to feel the mystery, suspense, or magic you’ve captured in each shot.
Top tip:
Just make sure you add plenty of contextual information to your images. Don’t neglect your titles and captions—they help you tell the story behind your pictures, and this information will look great alongside your photos in this Picfair Theme!
What sort of photography does the Folklore Theme suit?
As explained above, the Folklore Theme complements many different types of photography genres and sub-genres that feature dark subjects and moody tones, but you can use this Picfair Theme for all kinds of photography. For example, this Picfair Theme works brilliantly with dark landscapes, nightscapes, or astrophotography with its starry skies.
Also, the Folklore Theme will naturally accommodate gothic-inspired portraiture, street photography at night, and urbex shots. And naturally, if your work draws on history, mythology, or folklore, this Picfair Theme will enhance the narrative of your images, too.
Next steps
If you’re a photographer drawn to this aesthetic and looking to incorporate it into your Picfair Store, the Folklore Theme has been designed to help you bring that vision to life. Give it a try!
More and more photographers are embracing dark, moody looks in their portfolios, such as through eerie landscapes, dramatic lighting, or spooky subjects, and we’ve noticed this trend here, too–so we sure Picfair photographers will love this Theme!
