UPDATED FOR 2025: The Ultimate Guide to Selling your Photography with TikTok

This comprehensive guide is for anyone seeking to find out more about TikTok in relation to using it to promote their photography and sell their images. We've split this into manageable sections, each covering a different aspect of using TikTok to gain exposure for your work. We recommend reading each part chronologically, starting with the introduction to TikTok as a platform, and then a deeper dive into TikTok creation and best practices.

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The guide is split into the following chapters:

- What is TikTok and why is it important?
- Steps for putting together a TikTok video
- TikTok ideas for photographers
- Tips for using TikTok to gain exposure for your work

The first section covers the basics of TikTok, including a breakdown of the features, how to use the app, and how to create engaging content. TikTok is perfect for showcasing photography and this section highlights how it can be advantageous for photographers to join the platform.

The next section outlines a step-by-step process on how to put together a TikTok video. These tips include using composition, sound and editing techniques to create eye-catching videos that are well optimised for TikTok.

The third section consists of a range of video ideas. If you’re not sure on what kind of videos to create, or are looking for more inspiration, this section provides a list of content ideas to get you started.

The last section provides creative and technical tips for building your brand and creating a strong presence on TikTok that will help you attract potential buyers. Applying these tips to your TikTok strategy will put you in a great position to start gaining traction on the platform.

Whether you are looking to promote your work on TikTok, have an interest in video creation, or would simply like to test out the platform, this guide covers a range of key topics that can be of value to you.