The Ultimate Guide to Selling Your Photography

Drawn from decades of experience with insights from industry leaders, professional photographers and Focus' in-house experts. This guide gives you everything you need to know on how to get started with selling your photography online, and get you on the path to success with growing your audience and creating a successful photography business.

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Each section of the guide covers an essential part of the process, from taking your pictures and what type of website or photography store solution is right for you, to making money from your shots. We'll also provide you with all the information you need to keep your photography business growing.

We break down each area into manageable steps. And by reading the guide through to the end, you’ll have all the expertise, strategy and, most importantly, the confidence to get out there and sell your images.

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The guide is split into the following chapters:

- How to choose the images you want to sell online
- Where to sell your photos online
- How to set up and launch a photography store
- How to keep the momentum with selling your photography
- How to grow your photography store
- Ideas for how to diversify your photography business
- The dos, don'ts, and best practices for selling your photography
- Links and resources to help you sell your photography‍

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But before we get going, it' crucial to get into the correct mindset for selling photography. Therefore, we think it's handy to have the following mantras, detailed below, at the forefront of your mind. Just having the right mindset from the start already puts you on the best path to becoming commercially successful with your photography:

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Seven mantras for selling your photography:

1 Making money from your photography isn't instantaneous. It takes time

2 There's not a one-size-fits-all process to marketing your images, and you should be willing to try out methods to get your work seen by the right audience

3 You're not going to sell every photo you take; in fact, most photographers who sell their images only make money from a fraction of their shots
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4 Your personal favourite images may not be the most commercially successful

5 Images that sell for products like wall art and  images that are used for commercial purposes can very different

6 Building up a unique style for your photography will help you significantly in the long run

7 At times, you may feel like packing it all in, but by putting in the time and persevering, with patience, you'll start to see results‍

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We recommend reading each part in order. So, start with how to choose your photos to sell and work your way through until you get to the end. You'll also see plenty of links to external resources and other articles across Focus that will be useful to help you grow your business too, so make sure you visit these!