The Ultimate Guide to Selling Your Photography

This guide, with information from industry leaders, professional photographers and Focus' in-house experts gives you everything you need to know, drawn from decades of experience, on how to get started with selling your photography online.

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Each section of the guide covers an essential part of the process, from taking your pictures and what type of website or photography store solution is right for you to making money from your shots. We'll also provide you with all the information you need to keep your photography business growing.

We break down each area into manageable steps. By reading the guide through to the end, you’ll have all the expertise, strategy and, most importantly, the confidence to get out there and sell your images.

But before we get going, crucial to get into the right mindset for selling your images. It's useful to have the following thoughts at the forefront of your mind for your photography and its commercial success:

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Six mantras for selling your photography:

1 Making money from your photography isn't instantaneous. It takes time

2 You're not going to sell every photo you take; in fact, most photographers who sell their images only make money from a fraction of their shots
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3 Your personal favourite images may not be the most commercially successful

4 Images that sell for products like wall art and marketing images for commercial use is very different

5 Building up a unique style for your photography could help you significantly in the long run

6 At times, you may feel like packing it all in, but by putting in the time and persevering with patience, you'll start to see results‍

We recommend reading each part in order. So, start with how to choose your photos to sell and work your way through.