Save 50% on Picfair Plus with the code UPGRADE-50
  • Learn Photography ▾
  • Picfair Resources ▾
  • Picfair Resources ▾
In-Depth Guides
Save 50% on Picfair Plus with
the code UPGRADE-50
Go to Picfair
Create Store
Video Tutorials
Business of photography
Editing and post-production
Technique
For beginners
Inspiration
Photography gear
Photography by subject
Picfair Image Galleries and Interviews
Picfair News and Article Roundups
Picfair Stores Feature Guides and Tips
Sold on Picfair Stores
View by: Authors
Learn Photography
Video Tutorials
Business of photography
Editing and post-production
Technique
For beginners
Inspiration
Photography gear
Photography by subject
Picfair resources
Picfair News and Article Roundups
Picfair Stores Feature Guides and Tips
Sold on Picfair Stores
Picfair Image Galleries and Interviews
Guides
The Ultimate Photography Jargon-Buster
UPDATED FOR 2025: The Ultimate Guide to Selling your Photography with TikTok
The Ultimate Guide to Selling Your Photography
View by: Authors
About Focus
in-Depth Guides

The Ultimate Guide to Selling Your Photography

First published:
July 21, 2022
Updated
January 3, 2025

Drawn from decades of experience with insights from industry leaders, professional photographers and Focus' in-house experts. This guide gives you everything you need to know on how to get started with selling your photography online, and get you on the path to success with growing your audience and creating a successful photography business.

‍

Find out every everything you need to know how to get started with selling your photography online with our Ultimate Guide to Selling Your Photography. Photo by dogcatcher

‍

Each section of the guide covers an essential part of the process, from taking your pictures and what type of website or photography store solution is right for you, to making money from your shots. We'll also provide you with all the information you need to keep your photography business growing.

We break down each area into manageable steps. And by reading the guide through to the end, you’ll have all the expertise, strategy and, most importantly, the confidence to get out there and sell your images.

‍

The guide is split into the following chapters:

- How to choose the images you want to sell online
- Where to sell your photos online
- How to set up and launch a photography store
- How to keep the momentum with selling your photography
- How to grow your photography store
- Ideas for how to diversify your photography business
- The dos, don'ts, and best practices for selling your photography
- Links and resources to help you sell your photography
‍

‍

But before we get going, it' crucial to get into the correct mindset for selling photography. Therefore, we think it's handy to have the following mantras, detailed below, at the forefront of your mind. Just having the right mindset from the start already puts you on the best path to becoming commercially successful with your photography:

‍

Seven mantras for selling your photography:

1
Making money from your photography isn't instantaneous. It takes time

2 There's not a one-size-fits-all process to marketing your images, and you should be willing to try out methods to get your work seen by the right audience

3
You're not going to sell every photo you take; in fact, most photographers who sell their images only make money from a fraction of their shots
‍

4
Your personal favourite images may not be the most commercially successful

5
Images that sell for products like wall art and  images that are used for commercial purposes can very different

6
Building up a unique style for your photography will help you significantly in the long run

7
At times, you may feel like packing it all in, but by putting in the time and persevering, with patience, you'll start to see results‍

‍

We recommend reading each part in order. So, start with how to choose your photos to sell and work your way through until you get to the end. You'll also see plenty of links to external resources and other articles across Focus that will be useful to help you grow your business too, so make sure you visit these!

Get Started
How to choose the images you want to sell online
Where to sell your photos online
How to set up and launch a photography store
How to keep the momentum with selling your photography
How to grow your photography store
Ideas for how to diversify your photography business
The dos, dont's, & best practices for selling your photography
Links and resources to help you sell your photography
Ready to kickstart your photography business?

Start your own photography store with a beautiful and customisable showcase for your photos, complete with all the tools you need to sell your images as prints & digital downloads.

Save 50% on Picfair Plus with the code UPGRADE-50

Click to redeem
Ready to create your Photography Store?
Start Now
About FocusAuthorsPrivacy PolicySubmit an articleContact UsMailing ListPicfair.com
Categories
Video Tutorials
Business of photography
Editing and post-production
Technique
For beginners
Inspiration
Photography gear
Photography by subject
Collections
Picfair News and Article Roundups
Picfair Stores Feature Guides and Tips
Sold on Picfair Stores
Picfair Image Galleries and Interviews
How I got that shot
How to guides
Top tips
Video tutorials
  • View by: Authors
  • Guide: Selling your Photography
Popular Tags
#lightroom#photoshop#landscape photography#wildlife photography#astrophotography#travel photography#mobile photography#portrait photography